Kati Saari on Why Bingo Players Love Pay-by-Phone-Bill Solutions

The UK’s online bingo market thrives on providing players with fun, social, and seamless gaming experiences. However, convenience can be the difference between attracting a casual player and losing them to a competitor regarding payments. One solution quickly gaining traction is allowing players to pay through their phone bill—a fast, secure, and straightforward way to fund their accounts without entering bank details.

To better understand why pay-by-phone bill solutions resonate so strongly with bingo players and how operators can benefit from adding them, we sat down with Kati Saari, Bojoko’s resident bingo expert. With years of experience analysing trends and player behaviour in the UK bingo market, Kati shares her insights into how this payment option shapes the industry.

Why do you think bingo players are so drawn to pay-by-phone bill payment solutions?

A large number of bingo players are looking for simplicity. Many want to enjoy a few rounds of bingo without the hassle of entering long card numbers or setting up an account with a payment provider. Pay-by-phone bill is so straightforward—you just use your mobile number, and the deposit is added to your phone bill or deducted from your credit if you’re on pay-as-you-go.

It’s also a very secure option. Players don’t need to share sensitive banking details, which is a big plus for those who are cautious about online transactions. And let’s face it, the convenience of depositing in seconds, even if you’re on the go, is a real winner for bingo fans.

From a casino operator’s perspective, what are the advantages of offering this payment method?

It’s a great way to attract and retain casual players. Bingo, in particular, has many players who enjoy it as a social activity or as a bit of light entertainment. Offering a quick and easy payment method fits perfectly with their habits and makes the whole experience feel seamless.

There’s also a relatively decent number of British bingo players actively looking for bingo sites that allow them to pay via their phone bill, and that means adding this method instantly makes you attractive to a new niche. It also opens up additional advertising options. Bojoko has a page dedicated to casinos that allows you to deposit via your phone bill, and quite a few of our competitors do the same thing. Getting on these lists can easily boost your FTDs.

Do you think pay-by-phone bill solutions encourage player retention?

Absolutely. When players have a positive first experience with a casino, they’re more likely to return. If they can quickly deposit and start playing without any fuss, that’s a strong first impression.

Plus, pay-by-phone bill solutions cater to players who value speed and convenience. If you make it easy for them to return to your platform and keep enjoying their favourite games, you’re naturally building loyalty.

What should operators keep in mind when implementing pay-by-phone bill options?

One thing to remember is that paying by phone bill often comes with lower deposit limits than other payment methods. This is not a payment solution that will attract high rollers, but it is a great way to appeal to casual players. You should see pay-by-phone as an addition to your hopefully growing list of niche payment methods, which makes you attractive to more niches. I have already spoken with you about the growing popularity of e-wallets, and you should stay on top of all of these trends.

What would you say to bingo operators who do not yet allow their players to deposit via their phone bill?

You’re missing an opportunity and a very easy, granted small, win. Adding methods like Boku is a simple way to attract more players and improve their overall experience. It’s particularly useful for reaching casual players who might not be comfortable using traditional payment methods.

By offering a range of payment options, including those that allow players to pay by phone bill, you’re showing players that you understand their needs and are committed to making their experience as enjoyable and hassle-free as possible. This is also a bit of a differentiator in a competitive market like online bingo.