tombola, Britain's biggest bingo brand sponsors the grand return of Deal or No Deal on ITV

London, November 16, 2023 — Today, tombola, Britain's biggest bingo brand, is thrilled to announce its sponsorship of the highly anticipated return of Deal or No Deal, set to hit ITV and ITV X from 20^th November 2023, every Monday to Friday at 4pm. 

To mark the sponsorship, tombola is injecting new life into the Deal or No Deal experience by introducing an exclusive game on the tombola app—The Banker’s Bonus. Priced from only 5p, it boasts one of the best Deal or No Deal scratch offerings on the market, allowing players to win top prizes of £1,000 with just a £2 stake. This unique game won’t be found anywhere else, making it an exciting addition for fans and players alike. 

James Board, Marketing Director at tombola, expressed his enthusiasm about the collaboration, stating, "We are excited to be part of the on-air resurgence of Deal or No Deal and delighted to work with Banijay to bring our player community new games. We can't wait to see what the future holds for this new series and our partnership with ITV." 

As part of this sponsorship, tombola's idents will seamlessly wrap around the ad breaks in the show. These idents will feature two tombola players, represented by mobile phones, engaging in lively discussions about the live happenings on the show, mirroring the vibrant community atmosphere found in tombola's game chatrooms. 

Deal Or No Deal, with its cult status from the 90s, remains the number one game show broadcast on TV in Spain, Italy, Denmark, and the Netherlands. Its return to the UK screens after seven years is expected to draw an audience of 1.7 million. 

Join tombola in celebrating the comeback of this beloved show and dive into the excitement with The Banker’s Bonus, exclusively on the tombola app. 

 
Notes to editors:  

tombola is Britain’s biggest bingo site, with more players than any other bingo site in the UK. Founded as an independent brand in 2008, the multi award-winning company also launched tombola arcade in 2016. In 2022, tombola became part of the global betting and gaming brand, Flutter Entertainment.    

Developing and producing all its original bingo and arcade games in-house. As well as the UK, the company is the leading online bingo company in Spain and Italy, and also operates in Denmark, Sweden and The Netherlands with offices in Milan, Madrid, Amsterdam, Malta and Gibraltar.    

With a leading RTP (return to player) of 97%, over £7 million pounds is won on tombola bingo games every week. Over £900,000 is won every single day across the tombola community, and there’s a Jackpot winner every 19 minutes in their games.  

Player safety is at the heart of tombola’s values. They hold a Level 3 Safer Gambling Standard – the most prestigious accreditation from GamCare – and run industry-leading Safeplay initiatives, including a dedicated care team, and unique safer gambling tools.   

tombola is proud to have one of the UK’s most engaged bingo communities, with active Chat Rooms on every online game, featuring 24/7 Chat Moderators, and several real-life players featuring in recent tombola TV adverts. The company has proudly been the headline sponsor of ‘I’m A Celebrity… Get Me Out of Here! since 2016, with ads featuring their popular animated bugs.     

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