GET READY TO ‘BINGLOW’ THIS SUMMER!

8 August 2022 – In a surprise move Mecca Bingo has entered the beauty market and is helping Brits get holiday ready this Summer with the launch of its very own limited edition fake tan – Mecca Binglow. With a dabber in one hand and a tanning mitt in the other, TOWIE star and tan fan Pete Wicks was the first to ensure that he’s bronzed to perfection in time for the busiest getaway day of the year – this Friday (12 August).

Ahead of launching the exclusive, easy-apply tanning mousse, Mecca commissioned research* to reveal the UK’s biggest fake tan fails. Mecca found that orange hands were the most common embarrassing mistake, experienced by half of Brits (50%), with patchy knees and legs following closely behind at 47%. 14% of Brits even admitted to seeing their skin turn green after using out of date tanning lotion!

The tried and tested tanning mousse comes in one sun-kissed hue and its silky mousse texture promises to leave tan lovers with a flawless faux glow this summer. Its streak-free and long-lasting formula was launched at Mecca’s state-of-the-art Luton venue. TOWIE fan-favourite, Pete Wicks, was on hand to give his tanning top tips in a photoshoot full of summer vibes… and, of course, bingo!

Pete Wicks said: “It’s no secret that I like to stay bronzed, especially before heading off on holiday, and now I’ll be keeping my bottle of Mecca Binglow handy for top-ups. There’s a real knack to tanning, so my advice is to make sure you exfoliate first, get your tanning mitt ready and then smooth it all out evenly – a patchy tan is a nightmare to fix!”

With a third of Brits (30%) opting to tan at 9am on the same day that they go away, this week’s holidaymakers can bag themselves a bottle of Mecca Binglow in preparation for their vacation from any Mecca club around the UK – and stay for a game of bingo and a cocktail whilst they’re at it.

Carol Rhead, Head of Marketing, Venues at Mecca Bingo, said: “It’s a huge week for holidays, so we wanted to offer something special for anybody heading off to the sun. What could be better than applying a glowing tan and then playing a game of bingo while you wait for it to develop? Our survey found that Brits think Donald Trump has the most iconic tan, but it’s safe to say that Mecca Binglow will leave tanners with a slightly more ‘natural’ look!”

As part of the Great Mecca Summer campaign, a limited number of Mecca Binglow bottles will be made available for free at Mecca clubs around the UK, starting this Wednesday, as well as via giveaways on @meccabingo’s social channels. Bottles will be given out on a first come, first served basis with a one bottle per customer limit, only while stocks last. Head to www.meccabingo.com to find your local club and hear how you could win a holiday every day this Summer! Over 18s only.