Featured Editorial | Gaming and Casino News

EAG 2021 Goes Online


Bingo Life Interview with Martin Burlin, EAG Chairman

In January 2020, the Entertainment, Attractions and Gaming International Expo (EAG) celebrated its 10th anniversary as a successful must-attend event at the very heart of the amusements and entertainment industry, attracting participants from around the globe.

Wind forward just a few months and with the global Covid-19 pandemic wreaking havoc with lives and businesses, bacta, the show’s owner, has been focused on seeking alternative ways of supporting the industry in a safe and effective way. Early in November, it was announced that EAG will take place from 27th-28 January 2021, but as an online event.

Bingo Life caught up with EAG Chairman Martin Burlin for a chat about the show’s new format and what it will mean for its participants:

Getting the message across


A head of Responsible Gambling Week 2019, we paid a visit to Shipley Creative’s base in Leigh, Greater Manchester as they have been key in supporting and preparing materials for the RG Week campaign and The Bingo Association’s own social responsibility machine messaging trial.

Shipley Creative first started working with the RG Week team in 2018, taking the existing Responsible Gambling Week identity, updating it for the 2019 campaign, and deploying it to a range of artworks for materials to promote the Week. Copy and messaging for the materials came as a result of independent consumer research and the RG Week team, with input from GamCare.

Interactive Entertainment

How did 2019 treat Willow Communications ?

2019 was a fantastic year for Willow Communications across all areas of our business; retail bingo, casino, AGC, hospitality and leisure. The granting in 2019 of our Gambling Commission licences to provide facilities for the playing of bingo was a catalyst to further develop our established and proven BiGD platform (Bingo Information Graphical Display), which is now used by most UK multi-site retail bingo operators. 2020 promises to be a very busy year with exciting new bingo and jackpot games being launched with several of our retail bingo clients. Our Bingo and Jackpot manager software is deployed on our BiGD platform to provide paper based games presented on the in-venue public display screens to deliver dynamic rich media game content.

New roles

The Bingo Association’s new Head of Governance and Compliance, Paul Swindon

The Bingo Association was pleased to announce a new member of its management team at the end of last year, Paul Swindon, who joins Chief Executive Miles Baron and the team from the British Association of Removers. While not joining immediately from a gambling background, Paul is no stranger to the industry or trade associations.

Born and bred in Harrow, Paul studied Business and Finance, attending college in Watford, and currently lives in Hatfield: in respect of the Association’s offices in Dunstable, he has always been very much a local.



This interview was originally published in January Spring 2020 edition of Bingo Life Magazine Issue 31

Setting the Standard


GamCare’s Safer Gambling Standard: One Year On

GamCare is the leading provider of information, advice and support for those affected by gambling related harms across Great Britain. Alongside operating the National Gambling Helpline, open 24-hours a day and offering a range of support and treatment services nationwide, they also use their expertise to provide training and accreditation for the gambling industry, including through the Safer Gambling Standard.

The Safer Gambling Standard was launched a year ago and working alongside the BSI, (British Standards Institution,) GamCare has ensured that the Standard is a recognised mark for gambling operators licensed in Great Britain: to date five gambling businesses have already completed and achieved the accreditation, with more en-route. Currently 20 operators are actively working with GamCare on achieving accreditation.

If You Can’t Measure It – You Can’t Manage It



EBI Software is an industry leading developer of data integration and business information software.  With two industry technologists at its helm; Tony Eyre, with over 28 years of product innovation and product marketing in UK gambling sectors, and Chris Cowan, with more than 35 years developing business information software for manufacturing and supply chain management businesses.




As many Bingo Life readers will already know The Bingo Association has been supporting Variety the Children’s Charity since 2015, with amazing success, thanks to the support and hard work of bingo operators, club staff and the amazing generosity of bingo players up and down the country. The hard work and generosity has brought the total raised to date to over £1.3 million – a staggering amount of money!

The Bingo Association – AGM 2019

The Bingo Association AGM this year was ousted from its regular venue, the Hippodrome Casino, by the very popular live show Magic Mike, that is in residence through to 4th January 2020. Forced to find a new venue, the Association elected to move east, to the City of London and Salters Hall.

The Salters’ Company, originating from 1394, is one of the Great Twelve City Livery Companies, ranked number nine in the order of precedence: • Mercers • Grocers • Drapers • Fishmongers • Goldsmiths • Merchant Taylors • Skinners • Haberdashers • Salters • Ironmongers • Vintners• Clothworkers

The New National Bingo Game

The National Bingo Game has been a long standing favourite amongst bingo players and throughout its thirty year plus history, and has always offered players great prizes and life-changing cash wins. During this time it has seen a number of changes to the game format, helping to keep it fresh and appealing.

The last upgrade to the game format took place on 30th April last year and saw the game offering more prizes, with claims becoming instant for the first time ever: these changes have proved popular with operators and players alike.

 In the first year of new format game there have been…

 • Over 20,654 jackpot winners:

 97 £50,000 winners

 2,000 £1,000 winners and

 18,500 £100 winners.

 • Over £ 8.7m in jackpot prizes alone won

 • Over £17.4m in house prizes won

 • Over £28.8m in total prize money won

 • Over 122.5m tickets sold.



WhichBingo.co.uk, the UK’s biggest website and community dedicated to online bingo reviews,  is getting ready to welcome over 180 industry guests to London’s Madame Tussauds on Wednesday 26th June for the WhichBingo Awards 2019.

This annual event, now in its sixth year, celebrates the very best in the UK online bingo and slots market, with a total of 11 award categories decided by a public vote of bingo players, and another 7 award winners chosen by a panel of industry experts.

At last year’s event, it was Mecca Bingo who came out on top as they walked away with a trio of awards, including Best Playtech Bingo Site, Best Customer Service and Most Socially Responsible Operator. This year, newcomers such as Buzz Bingo are looking to make their mark.